Virtual media marketing campaigns have been proven to increase sales for small businesses of all types. This has been proven by recent analysis and observation of social media platforms such as Twitter, Myspace, and Facebook. When consumers are able to connect to business on a more personal tangent, small business owners can take the initiative to engage in “pre sell” techniques.

Many people become interested in Pinterest because it is a fun and educational web portal to read any topic. Current trends around the world indicate that more and more people are becoming interested in their health to some degree. For this reason, Pinterest is a beneficial marketing tool for fitness business owners because of the amount of exposure it offers entrepreneurs.

Fitness business owners can optimize their annual earnings by reaching out to consumers while also educating them about products, services, or ideas that support their franchise. As an example, virtual media such as branded pictures and links can make any advertising campaign successful. Fitness business owners may consider including relevant facts to support their cause to capture the attention from their client base.

Due to how important health and fitness issues are for people across the world, fitness business owners can capitalize on this opportunity to educate customers while gaining credibility on this virtual community of customers. Pinterest serves as a great place for fitness business owners to upload pictures of their products. Furthermore, small descriptions may be included with these pictures so that consumers can understand their product more fully.

Fitness business owners may be able to explain how a certain product, such as a natural health supplement, may benefit the health of the body. Additionally, fitness business owners may also be able to post information about specials, deals, and current trends that benefit the consumer and help to increase sales overall. Most importantly, Pinterest can become integrated with other social media websites such as online blogging tools or links to professional websites where all products and services are showcased.

There are many benefits associated with the use of Pinterest in your marketing campaign. If you want your fitness business to flourish, whether it is based in a physical location or is maintained virtually, the opportunities to build strong relationships with your customers is endless. Building a strong online presence is both beneficial to the financial state of your fitness business as well as its strong reputation for helping people when they need it most.

One of the main goals of any influential fitness business is to enhance the health of each customer. Additionally, educating and training consumers can be accomplished through Pinterest. Pinterest is an effective means of advertising your ideals supporting your fitness products and services.

Fitness Marketing Agency
AutoPilot, LLC
http://www.autopilotfms.com

There is no doubt that social media is an influential aspect of every industry in today’s marketplace. Social media marketing is becoming one of the only ways to increase the number of customers for any business because of its abilities to optimize communication. Social media marketing campaigns mean that consumers can learn everything about a small business through virtual websites that can be found through search engines.

One of the most prominent topics on everyone’s mind is current trends in health and fitness. Any fitness business works hard to create a positive reputation supported by positive customer experiences. Those who want to promote their fitness business can utilize the power of social media marketing campaigns to encourage the use of their products or services.

Today, small business owners are focusing more on the global market place rather than their local market. With innovations made available through the internet, any individual can promote their product or service online and expect to get some return on their time and investment. For many fitness business owners, the use of social media marketing platforms can work to their benefit because of the customer testimonials that can be captured.

When a fitness business releases a product, advertises new services, or merely seeks to educate their customers, they are gaining credibility that is valuable to their business. Social media connects people with similar interests, opinions, needs, and goals for a greater cause. Accordingly, when a blog post, press release, or other media is released on the internet, it can be promoted through reposting, re-blogging, or linking websites for versatility.

In this technological age empowered by social media campaigning, the internet serves as an effective platform for promoting products and services offered by your fitness business to capture the attention of current and future customers everywhere. The most valuable asset a fitness business has is their power of influence about a certain health technique or product. Social media allows customers to learn about the business, while the entrepreneur can learn more about their customers to find the best way to reach out to them.

Social media marketing campaigns have the capability to expand rapidly when customers begin to participate in conversations. The basis of customer service is making each individual feel appreciated through meeting their goals and standards. When fitness business owners are able to expand their services through explaining the power of their product with it being backed up by past customer experiences, they will become a credible source that people want to use continually to help regulate their health and wellness.

When your customers become advocates for the products and services offered by your fitness business, you will experience heightened success. What customers really want to know is how influential your fitness business is compared to your competitors, which is why an effective web presence is vital to the success of your fitness business. With the use of social media, any fitness business can promote themselves in a positive way to increase their sales and productivity.

Fitness Marketing Agency

AutoPilot, LLC
http://www.autopilotfms.com

 

Blogging has been hailed as one of the number-one marketing tools available to marketers today. After all, it’s an integral component of ongoing search engine optimization (SEO) and an excellent way to establish your business as an industry leader. A well written and consistently maintained blog can establish you and your team as true subject area experts, building trust and confidence among readers.

But what if your customers aren’t on the web? What if your customers are next door, or around the corner, or a few blocks away? For local bricks-and-mortar businesses, does blogging still make sense? It certainly does, but it also requires a slightly different approach.

Be Local SEO Savvy

When your audience comes from a specific city, town, or even neighborhood, you’ll want to incorporate that name into your blog. For example, if you’re a florist in the Georgetown area of DC, you’ll want to include the words “Georgetown” and “DC” along with your other targeted keywords. But be careful—you’ll still want your copy to sound natural and make sense.

Include Local Stories

One great way to include those geographical keywords is to cover local news stories on your blog. Choose stories wisely! That Georgetown florist might want to write about the local gardening club’s events, or keep readers up to date on what’s happening at the Botanical Gardens. Act as a curator, offering news that’s relevant to your readers both for where it happens and its relevance to your business. You can also reach out to local news reporters and share your coverage—which could glean you some great PR when the opportunity arises.

Reach out Strategically

Connect with local non-profits and community groups. Keep up to date on what they’re doing, and offer your blog as a platform for them to share their news. In turn, they’ll likely promote your blog whenever you run a story about them—giving you some excellent “cross pollination.” This step also sets you apart as a business that’s interested in supporting your community.

Recruit the Right Guest Bloggers

Including guest bloggers has multiple benefits: it relieves some of the burden of writing on a regular basis; it adds depth of voice to the blog; and it can garner new traffic. Ask your community leaders to write posts on issues that impact your community. Or reach out to local enthusiasts who can bring a fresh perspective to your product. Our Georgetown florist, for instance, might ask the president of the local gardening club to share her top tips for growing roses. The president will likely let her social network know that she’s written an article for you!

Reward Your Readers

Consider running special offers or discounts for your blog readers. If you remain focused on engaging your audience, it will be easy for you to choose just the right offer. Focus on offers that reward brand loyalty over time, rather than one-off deals. Also remember that your blog is a soft marketing tool, a place to educate, entertain, and build relationships. To that end, limit self-promotional posts to no more than ten percent of your total content.

Even for local businesses, a blog is an exceptional online marketing tool. The key is to use the platform strategically, without losing sight of a blog’s primary function. So long as you remember that readability and quality content come first, you’ll be on the road to blogging success!

Autopilot Fitness Marketing Solutions
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Search engine optimization (SEO) remains both an art form and a guessing game. Search engine algorithms are constantly being tweaked and adapted to deliver the most relevant, reliable results possible. This can make it tough for business owners who are looking to reach page one for their targeted keywords. The integration of social media into search algorithms and results is the latest major shift in SEO—but how much impact does social media really have on your SEO?

If you’re a small business owner, rejoice! Your social media efforts can have a significant—and rapid—impact on your company’s website. By combining on-page optimization techniques with a consistent, thoughtful social media campaign, you’ll soon see the results you’re looking for. You’ll want to maximize your opportunity to claim as much online real estate as possible:

• Stay active on Facebook and Twitter. These sites now come up in search results on all the major search engines, so your company Facebook and Twitter pages could come up right below your company website—taking up two more spots that might have gone to competitors. You can do the same with YouTube, Google+, and other social sites that make sense for your industry.

• Build your blog content around your keywords. Your blog is a great place to add optimized articles, photos, and videos. Be sure to add the proper tags, meta tags, and other “back end” elements to get the most bang for your (content) buck. All these elements play together to give the search engines a more thorough and accurate view of your content.

• Create something that people want to pass on. Be sure that your content is also relevant to your target audience, so they’re more likely to share it with their own social networks. Though it’s not clear exactly how much impact they have, Facebook “Likes,” retweets, and Google +1’s definitely have impact on search results.

• Make your content easy to share.  Ask your web developer to include social media buttons and plug-ins so that visitors can easily share anything they discover on their website. You can stick with Facebook and Twitter, or opt for a full suite that includes bookmarking sites like Digg and Reddit.

• Connect with your online audience. Those Twitter mentions, “Likes” and back-links to your blog all impact your SEO. Garner them, first by delivering engaging, interesting content on each platform. Next, be responsive and interact appropriately with those who follow you. Make your relationship mutually beneficial—just as you’d want any long-term business partnership to be.

Note that the common theme here is engagement: fostering, practicing, and promoting engagement however you can. As the online landscape changes, our SEO initiatives may shift. But our social media should always remain focused on that rule.

Autopilot Fitness Marketing Solutions
www.autopilotfms.com
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Phone: (727) 784-5186
2115 Portside Passage,Palm Harbor, FL 34685

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The Benefits of Blogging

Appropriate for both B2C and B2B businesses, blogging confers multiple benefits:

• If you write about your industry, blogging can set you apart as a subject-area expert. A well written blog can give your web visitors greater confidence in your expertise.

• Blogging starts a conversation. As you build your readership, you’ll find that your blog audience can be a vital source of information and insight into your prospects. You can also build relationships with readers through prompt, thoughtful interaction.

• Your blog gives you good “meat” to share. If you’re active on Facebook, Twitter, and LinkedIn, you’ll want to post your own content sometimes, rather than posting what other people say all the time! If you blog, then voila!

• Your blog has benefits for your web traffic. If you write well, your blog can become a destination…and then a starting point for people to start poking around the rest of your website. Ultimately your blog can help convert visitors into prospects or clients.

• Blogs make search engines happy. When executed properly, blogging increases the keyword density of your site. It also means regular updates to your site—both of which make most search engine algorithms’ formulas for site ranking.

How to Do it Right

Before you ever set up a blog, realize that a blog (and any social marketing, really) requires planning and commitment. Keep these best practices in mind:

• Set a schedule and stick to it. Determine the appropriate blogging schedule for your industry. Once a week is generally sufficient, unless you’re in a very tech-savvy industry.

• Let your keywords guide your content—but don’t pigeonhole yourself! Yes, choose topics that will allow you to incorporate keywords you’re targeting for search engine optimization purposes. However, you’ll want to vary your topics to keep your content interesting, engaging, and relevant.

• Bring your company’s personality to your blog. Not every post need be informative or business-related. Post a picture of your employee of the month with a quirky bio. Share tidbits about your company culture that make your business unique, fun, and special.

• Define your online voice. Your blog should support your other marketing collateral, and even if multiple people contribute, it should still maintain a consistent voice. You may even want to create a style sheet for the blog, just to make sure everyone is on the same page.

Not sure whether blogging is an appropriate online marketing strategy for your business? Take some time to do your research and consult an expert!

Autopilot Fitness Marketing Solutions
www.autopilotfms.com
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Phone: (727) 784-5186
2115 Portside Passage,Palm Harbor, FL 34685

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Social marketing is easy, right? Just mix a little blogging in with some Tweets and Facebook updates, and viola. You’re done, right? Wrong. The social media landscape is constantly changing, so online marketers must also adapt. Keeping up with social media trends is the best way to keep your online campaigns fresh, meaningful, and effective.

But keeping up with trends doesn’t mean jumping on every new tool or idea t

hat becomes available. Rather, it means carefully watching trends and determining which are the most effective social marketing tools for your brand. Know the difference between a social media fad and a social marketing trend!

For example the volcanic eruption of Pinterest as a driver of web traffic and social media platform has left many businesses unsure how to proceed. Many companies have jumped on the bandwagon without fully understanding the power of the platform. Sometimes it’s best to watch and wait. However, in the case of these trends, online marketers will want to jump in as soon as possible:

1. More robust, meaningful sentiment analysis: What the heck is sentiment analysis? It’s the use of algorithm-based tools to determine whether the “online chatter” about a brand/topic is positive, negative, or neutral. Tracking sentiment over time has multiple advantages for companies who consistently engage in online marketing. It can provide an early cue that it’s time for some thoughtful PR, or indicate a problem with a particular product line. Sentiment analysis also gives you insight into the type and tone of content you should provide to your fans.

2. A continued rise in mobile use: We all know that Americans are attached at the ear to their smart phones. Over 85% of us own a cell phone, and 55% of us use them as our primary communication device. Mobile communication has expanded far beyond mere phone calls, and that trend will continue in the future. Consumers will increasingly use their phones for a wider variety of functions. The result? Building the right app and creating a functional mobile website will take on greater importance in social marketing.

3.  Greater preference for the visual: Our society is fast paced! So why read something when you could look at a picture or watch a video? You’ve probably already noticed, for instance, that photos and videos get more responses on Facebook. People can digest and respond to them more quickly, so they’re more likely to engage with these forms of visual content. For brands, that means finding creative, meaningful ways to incorporate photos and videos into the overall social media strategy.

4. Increased importance of social media strategy: Years ago, when social media was just emerging, companies would simply try something and see if it stuck. While there’s still room for that kind of experimentation, consumers expect greater sophistication—because they themselves are more sophisticated social media users. Therefore your social media strategy is more important than ever. Not only should your online marketing efforts dovetail with your offline ones, but your online presence should be consistent, cohesive, and meaningful. Sit down with your team to figure out the best approach, and map out a plan to implement that approach.

Autopilot Fitness Marketing Solutions
www.autopilotfms.com
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Phone: (727) 784-5186
2115 Portside Passage,Palm Harbor, FL 34685

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If your business has customers, then an email newsletter should be part of your marketing strategy. You may think these only make sense for ecommerce or retail businesses. But any kind of business can put this online marketing tool to work. Here’s why:

Email newsletters can be tailored to different points of the buying cycle. Perhaps you have customers who have expressed interest but haven’t yet converted—put them on one list. Current customers can go on another, and past or inactive clients can go on yet a third list. You can customize a newsletter message for each segment to deliver more targeted content and increase conversions.
 
You can use email newsletters to recognize key clients or star customers. If you operate a B2B company, you can use email newsletters as a sort of “networking bonus” for your clients, featuring their businesses and adding exposure. B2C companies can use the newsletter to share customer success stories. For example, personal trainers can spotlight clients who have had incredible weight-loss success stories.
 
Email newsletters are a great way to educate clients and customers. Do you notice that clients and prospects consistently ask the same questions? Address them in a newsletter article. Releasing a new product? Showcase it in a newsletter article. These updates can play a critical role for your sales staff and customer service personnel, empowering clients in a new way. 

Autopilot Fitness Marketing Solutions
www.autopilotfms.com
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Phone: (727) 784-5186
2115 Portside Passage,Palm Harbor, FL 34685

The right SEO strategy means that your site and other sites you own are more likely to come up on top in the search results. These are sites where you can control the message and therefore control the impression of your company that people get.

Meanwhile, failure to optimize your site means that all kinds of other items may come up in people’s search results. That might include negative reviews or inaccurate information.

The key to optimizing your online presence is to claim as much online real estate as you can—and to use it as effectively as possible.

• Create listings on Google Places and other local directories. If you create it, you can ensure that the information is accurate and updated as needed.

• If you’ve created pages on Facebook and Twitter, put them to work! These sites often come up high in search rankings, so you’ll want to take advantage.

• Use your keyword research to inform and influence the content you post on your website, from your landing pages to your blog articles.

A unified, strategic approach to SEO will afford you not only better search rankings, but also a better first impression for clients and prospects. 

Autopilot Fitness Marketing Solutions
www.autopilotfms.com
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Phone: (727) 784-5186
2115 Portside Passage,Palm Harbor, FL 34685

In case you haven’t heard, Facebook has rolled out its Timeline layout for Pages. Businesses will have until the end of March to adjust to the new layout, which has several new features and limitations:

• The “cover image” will be much larger than the current profile image. This image is more like a banner and is in addition to, rather than in replacement of, the current profile image. The cover image is a great place for branding, but it cannot be used promotionally.
• An “About” section will replace the “Info” tab, and it will figure more prominently on your page. You’ll want to tweak the existing content here. Keep it concise and interesting.
• Options for custom tabs will change, and you’ll no longer be able to specify special content for new visitors. All visitors will go directly to your Wall. The dimensions for custom tabs will also change.
• You can add milestones and prioritize how posts are displayed. You can opt to display some posts more prominently than others.

Business owners and page administrators have until March 30 to update their pages. On March 30, all pages will automatically be converted to the new format. Between now and then, Facebook will undoubtedly introduce other changes and capabilities for business owners.

Autopilot Fitness Marketing Solutions
www.autopilotfms.com
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Phone: (727) 784-5186
2115 Portside Passage,Palm Harbor, FL 34685

Social media has proven a powerful tool for both marketing and public relations. Though the occasional fumble is always possible, social media is incredibly useful for reputation management, that is, monitoring the conversation about your brand and keeping the “bad” stuff under control quickly.

1. Monitor, monitor, monitor. If you’ve set up social accounts for your business, you can’t just set them up and leave them there! Nor can you merely post your own content and ignore everything else that happens on the page. Pay attention to what people are saying…and respond appropriately.

2. Put a policy in place. Make sure that your online community members know the rules for your social sites. That will give you the back-up you need if you have to delete a defamatory post or remove a member from your community altogether.

3. Be liberal with employees. Let’s be realistic: you can’t really control your employees’ social media behavior, unless there are specific regulations for your industry (like HIPAA for people in medicine). So be generous and encourage your employees to use social media responsibly—after all, they’re probably your brand’s greatest advocates.

4. Choose your battles wisely. Sometimes employees or users may walk the line of what you consider acceptable. Do your best to overlook it, unless it becomes a pattern from a specific person. Remember that your vision of the brand might not match your fans’ perception of the brand, so their feedback might actually be a wake-up call!

5. Don’t delete! It’s tempting to delete any negative feedback you receive via social media, but a much better strategy is to answer the feedback with honesty. Demonstrate a genuine concern for resolving the person’s issue and make it clear that you’ll address it ASAP. Seeing your response sends a powerful message to other people who see your response to the post. 

Autopilot Fitness Marketing Solutions
www.autopilotfms.com
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Phone: (727) 784-5186
2115 Portside Passage,Palm Harbor, FL 34685

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