Youtube marketing should be an essential element to your marketing mix for your business. Why? It is the second site after Google that gets the most traffic worldwide. Now you may not aim for the world but Youtube is a good place to start if you are interested in video and social marketing. It is [...]

As one of the most popular social networking sites around, using Facebook to promote your business seems like a no-brainer. Particularly useful to the small business, Facebook Pages are free for everyone, and allow small businesses to compete on the same level alongside recognized National brands. With a little bit of creative thinking and a [...]

Anyone with a website should know and understand search engine optimization. Done properly it can boost a website’s rankings which in turn brings in more targeted traffic from search engines. This traffic is valued because it is targeted traffic meaning, those people are most interested in and looking for what you are selling. More targeted [...]

Social media marketing has now become the new way for word of mouth to spread exponentially due to the popularity of sites such as Facebook,Twitter, and MySpace. Nowadays, even search engine optimization (SEO) has to take a backseat and make way for the intervention of the social media platform.  Social media has made the way [...]

You’re probably thinking, “Why in the world should my business still use email marketing?” right? Perhaps you find your company in a position to see whether it’s effective still for growth and increased sales. Either way, email marketing helps you to build a database of clients to communicate your message to in one of the [...]

More and more people are using social media as the place to hang out online or meet new and interesting like minded individuals. So what can social media do for a business wanting to stand out from the crowd? A lot. It opens a dialogue with customers for real-time feedback and it is good for [...]

If you are just starting to consider how to market your services or products online, try these following budget-friendly avenues to start. Local Search Everyone whose home or mobile is hooked up to the Internet uses search engines to look up products and services. Major search engines have paid attention to this trend and have [...]

Yes, you may have SEO optimized your company’s website and have harnessed the pages of local newspapers for ads but a good thing to remember is to add email marketing to your marketing mix. Why? Here are five good reasons for any serious small business owner: 1. Build relationships with existing customers/ clients 2. Update [...]

Your customers are one of your greatest assets. Often they are a source of repeat business and referrals, and their loyalty should be rewarded with the understanding that you appreciate their business and will work hard to continually re-earn it. But beyond spreading the good word about your business, your clients and customers can be [...]

Outsourcing is about leverage, and growing your business successfully. Mistakenly, many people hear the word “outsourcing” and immediately think of sending their business overseas. This is just not true; we do it every day when we hire a company to mow our lawns or clean our houses. As business owners, we need to stay focused [...]