Business entrepreneurs are discovering the wonders of LinkedIn’s features that can take their professional networking into a whole new level. On the other hand, many of LinkedIn’s members realized that they’re utilizing just a few of the site’s great features.
Search some more.
Because it’s a ‘social’ site, engaging with other people tops the many features of LinkedIn. To know who’s talking about a certain matter or issue, just click the drop-down menu next to the Search box and select Updates. You can also enter your preferred search term and you’ll get a list of users whose status updates match your search.
Optimize your URL.
You may find that your default LinkedIn URL is difficult to memorize. But did you know that you can customize it the way you like it to appear? Not only will it be easy to remember, but it will also help Google pull up more results when your name is searched. T o do so, click Profile > Edit Profile > and, next to Public Profile in the gray box, click Edit. Specify your name and click Set Custom URL.
Post to groups.
Always make sure to post what you want to share to particular LinkedIn groups. Not only will you likely spark great discussion, but you’ll also keep yourself on that group’s radar screen, which could lead to new business opportunities.
Enhance your profile.
LinkedIn results typically rank high in Google search results. So, keeping your profile up-to-date doesn’t only make sense within the LinkedIn microcosm—it also helps Google, too. Therefore if you want to appear in a wider range of Google results, put as more information about you as you can include in your profile.
Find your dream job.
LinkedIn isn’t only a great tool for connecting with prospective employers—it’s ideal for research, too. If you aspire to work in a certain industry or have a specific job in mind, search that information in LinkedIn to find profiles of people who work in that area. You can read through the profiles to see what types of skills and expertise you’ll have, thereby allowing you to better prepare for your dream career.
Build your resume.
LinkedIn can create a resume for you. Just log in to LinkedIn’s resume builder and follow the step-by-step instructions. You can select from several templates and, when you’re done, can print your resume and/or share to a number of different sites, including email, Facebook and Twitter.
Keep your company page.
Build your company’s LinkedIn page. Make sure it’s always updated. Then, you can also post regular status updates with relevant content that will encourage user comments and help people get a better sense of your company’s industry and expertise. You can also enable a sidebar tool that will pull in mentions of your company as they appear in news stories, as well as include your corporate blog feed (if applicable).
Look for new employees.
LinkedIn isn’t just great for job-seekers—it can be a valuable recruiting tool for employees, as well. LinkedIn offers a number of corporate recruiting solutions that are worth exploring if your company has ongoing recruiting needs. You can collect leads from a referral engine, for example, and also distribute current job openings.
Get that app.
Enrich your LinkedIn profile by adding an application. A couple of our favorites include the WordPress application, which lets you import your WordPress blog feed directly to your profile, and SlideShare, which embeds your SlideShare presentations so that visitors to your profile can take a look at your work.
Update your status.
If you like to stay visible in the LinkedIn stream, post your status updates regularly. Discuss what’s going on in your business or industry, or share informative, relevant content that will be of interest to your LinkedIn connections. Plus, the more you share content, the more likely you’ll appear as part of LinkedIn Today’s daily digest, which will help boost your LinkedIn visibility.
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