Every day I interact with business owners who are looking to get started with social media. Before we start publishing content on Facebook or even think about entering the Twitter-verse, it’s crucial to get one element exactly right! Your contact information should be easy to find EVERYWHERE online.
- Unless you run a virtual business, your contact information should include not only email and telephone number, but also your physical address. Be sure that contact information is featured prominently on your website, your Facebook info page, and the footer of your email newsletters. Include a link back to your site in your Twitter bio, so that people can find your contact info that way—or include it in your custom Twitter background so that people can find it without even leaving Twitter.
- Claim yourGoogle Place(s). Ensure that the details on yourGoogle Placelisting are all complete, and add photos of your location.Google Placelistings generally come up pretty high in search results, so this is a great opportunity to claim a space that Google already loves and prefers.
- Check your listings on review sites like Yelp. Again, make sure that the details are correct and upload pictures if you have the ability. Meanwhile, take a look at the reviews. While you cannot delete them, you may be able to post a response. This is an important step, since people tend to rely on these sites for honest evaluations of B2C businesses like restaurants, gyms, and retail stores.
It’s important that your customers be able to find contact information for you before you launch a robust social marketing campaign. This is the first step in creating a cohesive, direct online presence.