As one of the most popular social networking sites around, using Facebook to promote your business seems like a no-brainer. Particularly useful to the small business, Facebook Pages are free for everyone, and allow small businesses to compete on the same level alongside recognized National brands. With a little bit of creative thinking and a small time investment, you can be up and running in no time.
Some useful tips you can use when customizing your Facebook Pages:
Aim for a professional look when designing your Facebook Page. Not only does it mean you mean business, but it will make your company seem bigger than it is. This is a good way to establish some credibility for yourself to customers if you are just starting your business or if the size of your company is important to potential customers.
Customize the welcome image for the Facebook Page. It’s an effective way to reinforce your company’s brand for name recall.
Reward people when they “Like” your Facebook Page with a discount or a promo like a freebie. It encourages more fans for your page and eliminates the need to scour for people to become fans.
Never buy Facebook fans or Facebook likes. What is the use of numerous fans if it does not convert to any sale? Keep in mind your target customers and design the Facebook Page according to how your target customers think. The more you attract the right people to “Like” your Facebook Page, the easier it is to sell. After all, ultimately any good marketing strategy should encourage sales not popularity without any purpose.