Everyone whose home or mobile is hooked up to the Internet uses search engines to look up products and services. Major search engines have paid attention to this trend and have implemented localized search to make it easier for people and companies. Take advantage of this feature by making sure your company’s website has the right keywords for it to be found. Also, claim your business in Google Places, Facebook Places, Foursquare, Yelp, major online yellow pages and local yellow pages for search engines and people to easily find your company.
Right now social media has become so big and influential that it is not uncommon to see companies taking advantage of these platforms. Use these services to open a dialogue with your customers and clients. Not only does it help the company to become more social, you can immediately get feedback, update your customer base with new products and promos and use your profile as a customer service channel too. It is a great equalizer in the sense that it does not take too much money to set-up your own profile.
You may not think it is important for your company to have a blog but it is. A blog will make your brand have more name recall as long as what you post has value and is line with what your company sells and stands for. By giving your company a voice where existing and potential customers can go and read, your brand can stand out from the rest and have a unique identity that will not only increase the brand’s value but also a place where people can interact with the company if they are not interested in social media.